IHG Hotels & Resorts has officially planted its flag in this new region with the opening of voco Surfside Aruba, making it the first-ever voco-branded property in the Caribbean. Only minutes from Aruba's main airport and steps from the island's calm southern shoreline, this newly opened resort brings a relaxed yet stylish hospitality concept to one of the Caribbean's most accessible destinations.

Boasting modern comfort, local character, and approachable pricing, voco Surfside Aruba is positioned to attract travelers looking for a non all-inclusive experience without sacrificing convenience or quality.

A Milestone Opening for IHG's voco Brand

The entrance of voco Surfside Aruba ushers in one of the most important expansions yet for the rapidly growing IHG voco brand. With more than 100 hotels open worldwide, and dozens more under development, until today the Caribbean remained an uncharted territory for voco.

Voco is designed to sit comfortably between traditional upscale hotels and full-scale luxury resorts. The brand emphasizes:

• An informal, friendly setting
• Locally inspired design and experiences
• Dependable comfort without being overly formal

With voco, IHG is offering something new for Aruba: an alternative to the island's numerous all-inclusive resorts. Guests will enjoy more freedom and a more self-sufficient way of traveling.

Prime location near the beach, airport, and city

Perhaps the most compelling reason to stay at voco Surfside Aruba would be its location: the said resort is only five minutes away by car from Queen Beatrix International Airport, making it an ideal choice for travelers who value quick and stress-free arrivals.

The property is also:

• About 500 feet from Surfside Beach, with soft white sand and calm waters perfect for swimming
• A short drive from Oranjestad, Aruba's colorful capital filled with shopping, dining, and cultural attractions

Unlike beachfront mega-resorts that can feel isolated, voco Surfside Aruba offers easy access to both relaxation and exploration, ideal for travelers who yearn to experience the island beyond their hotel grounds.

Boutique-Style Accommodations with Modern Comforts

Voco Surfside Aruba is intentionally intimate, with 69 guest rooms and suites designed to feel modern, airy, and functional rather than overtly formal.

Room Options Include:

• King and queen guest rooms available for couples or solo travelers
• Large, two-bedroom suites for families or extended stays.

Every accommodation focuses on comfort and simplicity with modern furnishings, sensible layouts, and a laid-back coastal vibe. Being smaller in scale compared to other Caribbean properties, this resort offers a quieter, more personalized atmosphere.

Importantly, the resort is pet-friendly, therefore making it an appealing option for travelers who prefer not to leave their four-legged companions behind, which is a rarity in Caribbean hospitality.

Resort Amenities Without the All-Inclusive Model

Unlike many Caribbean resorts, voco Surfside Aruba is not an all-inclusive property. Rather, it offers a curated selection of amenities, with guests able to add according to preference and budget.

On-site amenities include:

• Full-service restaurant with indoor and outdoor dining
• An outdoor swimming pool
• A modern fitness center
• Free on-site parking
• Beach services, such as lounge chairs, towel service, and umbrella rentals

This à la carte resort appeals to those travelers who like to get out and experience local restaurants, beach bars, and attractions rather than stay on property for every meal and activity.

Surfside Beach: Calm Waters and Easy Access

Only steps from the resort, the Surfside Beach is amongst Aruba's most relaxed and family-friendly beaches. Unlike the crowded Palm Beach area, Surfside is known for:

• Gentle waves
• Shallow water along the shore.
• Fewer crowds

It provides towel service and loungers, so you can easily have a casual day on the beach with minimal planning. Its location strikes a good balance for travelers who value proximity over sprawling beachfront acreage.

Book with IHG One Rewards: Cash or Points

The Voco Surfside Aruba is a full participant in the IHG One Rewards Loyalty Program, making it possible for guests to earn and/or redeem points for their stay.

Cash Rates

Nightly rates seem to start around the $250 mark, per night, which is very competitive for a resort in the Caribbean—let alone one literally down the street from the airport and the beach.

Award Nights

We have seen award availability for those redeeming points as low as 40,000 IHG One Rewards points per night, making this property a particularly great option for loyalty members.

How to earn points with IHG One Rewards

Earning points for a stay at voco Surfside Aruba is relatively accessible, even to travellers who don't frequently stay with IHG. Common ways to earn points include:

• Staying at IHG-branded hotels globally
• Holding an IHG co-branded credit card
• Transferring points from Chase Ultimate Rewards or Bilt Rewards in a 1:1 ratio

This flexibility makes the voco Surfside Aruba accessible to everyone from the casual vacationer, all the way up to the more seasoned points enthusiasts.

How voco Fits Into IHG's Global Strategy

Voco has swiftly become one of the most dynamic brands of IHG. Its portfolio comprises urban and resort destinations, including:

• voco Times Square   Broadway, New York City
• voco Monaco Dubai
• Voco hotels across Europe, Asia, and the Middle East

Despite this rapid growth, voco still has a limited presence in some places, like Africa and parts of South America. This opening in Aruba signals IHG's intent to grow the brand strategically in leisure-focused markets.

By selecting Aruba-a locale with strong airlift from the U.S. and year-round demand-IHG has positioned voco for immediate visibility among North American travelers.

Who voco Surfside Aruba Is Best For

This new resort is especially fit for:

• Travelers looking for a non all-inclusive Caribbean experience
• Visitors on short stay, seeking easy airport access
• Point collectors looking to maximize redemption value
• Couples or families seeking a quieter, more boutique-style resort
• International travel with pets

Less ideal for travelers who are looking for large beachfront resorts, more extensive entertainment, or full all-inclusive packages.

Why This Opening Matters

The opening of voco Surfside Aruba fills a vital gap in the Caribbean hospitality landscape. Undeniably rich in its wealth of luxury resorts and all-inclusive properties, there are fewer choices that balance comfort, affordability, and flexibility under one globally recognized brand.

With the introduction of voco to the Caribbean, IHG will offer travelers a fresh approach to island life: one that champions ease, personality, and value over excess.

Final Takeaway:

The opening of voco Surfside Aruba marks a meaningful milestone for IHG Hotels & Resorts and its voco brand. The first voco property in the Caribbean, it provides a laid-back, modern take on the classic island resort-without the commitment or cost of an all-inclusive stay.

Competitive cash rates, solid IHG One Rewards redemption options, and an unbeatable location near both the airport and the beach set a course for voco Surfside Aruba to become one of the most popular choices for U.S.-based travelers, but especially for loyalty members.